It was through focusing on the everyday in the US that Eggleston was able to reveal the deeper truths of the world.

The young German immigrant was fascinated by all aspects of Canadian life and set out to document it with his camera. In the 1950s and 1960s, many in the art world didn’t take color photography seriously, considering it amateurish and garish. In this respect, his photographs can be seen as a prototype for the New Color photographers of the 1970s. It was the best film and most reliable development, although he had to wait an age for the results as he sent them to Palo Alto, California, or Rochester, New York.Furthermore, his shots were taken using mostly Kodachrome slide film, meaning he was limited in terms of actually getting to exhibit his images in public. In his spare time, he walked the streets of Vancouver with his camera taking photographs of people, buildings and whatever scenes caught his eye.

By using the Web site, you confirm that you have read, understood, and agreed to be bound by the Terms and Conditions. Professionally employed as a medical photographer, he spent his evenings and weekends photographing the city and its inhabitants in vibrant color. This book brings together more than 230 images, many of which have never been reproduced before, and includes essays composed by respected authors David Campany and Hans-Michael Koetzle. There’s defiance in the work of Herzog, whose images focused largely on the working class of Vancouver, Canada. Those images, taken through a camera that possessed only a primitive peephole viewfinder, were lost some years later as Herzog travelled to Canada on a rust-bucket ship that apparently nearly sank.In this respect, his photographs can be seen as prefiguring the New Color photographers of the 1970s. Fred Herzog, as we said, is known for his unusual use of color in the fifties and sixties, a time when art photography was almost exclusively associated with black and white imagery.

That which we find, the work and the use of the people out there, it’s natural, that’s what ordinary people do, that interests me.Despite slight shifts in social, cultural and technological parameters, the world now looks much the same as it did in the ’60s and ’70s.

In this respect, his photographs can be seen as an early indication of the "New Color" photographers of the seventies. Fred Herzog is known for his distinctive approach to color photography in the 1950s and 1960s, a time when the art form was almost solely represented by black and white imagery. Fred Herzog is best known for his unusual use of color in the 1950s and 1960s, a time when fine art photography was almost exclusively associated with black and white shots.

What was striking to Herzog at this time was that he was beginning to identify a genre that had perhaps not yet found its definition: street photography. They come from that process of walking and that intuitive, deductive reasoning of where to be and how to take a picture when you’re there,” said Andy Sylvester, owner of the Equinox Gallery in Vancouver. Herzog started taking pictures in Germany in 1950 where, as part of a youth group who every summer went hiking in the Alps, he was given a Kodak Retina I camera.